A business idea - OPEN UP TOOTHPASTE


The main competitor of Close Up toothpaste can start a new toothpaste and name it Open Up. They can then follow that up with some trendy advertisement campaign with the main theme of opening up--modern young men and women really opening up - their aspirations, hopes and what not. This by sheer contrast would relegate Close Up to old age homes ---------.

--Venugopal